Clay vs Crystal
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Clay: Clay is a sales engagement platform that enriches, cleans, and sequences leads using 50+ data sources and AI. Pricing: from from $99/mo. (data verified June 2026)
Crystal: Crystal uses DISC personality data to coach sales and communication based on how people actually behave. Pricing: from from $0 (Free); Premium $49/year. (data verified June 2026)
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At a glance
 Clay |
 Crystal | |
|---|---|---|
| Rating | — | — |
| Pricing | from $99/mo | from $0 (Free); Premium $49/year |
| Pricing model | Subscription | Freemium |
| Category | CRM | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 6.5 | 8.5 |
| Features depth | 9.0 | 7.0 |
| Value for money | 7.0 | 7.5 |
| Support quality | 7.5 | 6.5 |
| Integrations | 8.5 | 7.0 |
| Scalability | 8.0 | 6.0 |
| Documentation | 7.0 | 6.5 |
| Onboarding speed | 6.0 | 8.0 |
| Overall | 7.4 | 7.1 |
Frequently asked questions
What is Clay?
Clay is a sales engagement platform that enriches, cleans, and sequences leads using 50+ data sources and AI.
What is Crystal?
Crystal uses DISC personality data to coach sales and communication based on how people actually behave.
How much do Clay and Crystal cost?
Clay: from $99/mo. Crystal: from $0 (Free); Premium $49/year.
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