ConvertKit vs EmailOctopus
Both are Email Marketing tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
ConvertKit: ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators. Pricing: from $33/mo. (data verified June 2026)
EmailOctopus: EmailOctopus is affordable email marketing software with a free plan, starting at $9/mo for 10,000 subscribers. Pricing: Starts at free; Pro from $9/mo billed yearly. (data verified July 2026)
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At a glance
 ConvertKit ◆ |
 EmailOctopus | |
|---|---|---|
| Rating | — | — |
| Pricing | from $33/mo | Starts at free; Pro from $9/mo billed yearly |
| Pricing model | Freemium | Freemium |
| Category | Email Marketing | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 8.5 | 8.5 |
| Features depth | 7.5 | 7.5 |
| Value for money | 7.0 | 9.0 |
| Support quality | 7.5 | 9.5 |
| Integrations | 6.5 | 8.0 |
| Scalability | 7.0 | 7.0 |
| Documentation | 8.0 | 7.5 |
| Onboarding speed | 8.5 | 8.0 |
| Overall | 7.6 | 8.1 |
Frequently asked questions
What is ConvertKit?
ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
What is EmailOctopus?
EmailOctopus is affordable email marketing software with a free plan, starting at $9/mo for 10,000 subscribers.
How much do ConvertKit and EmailOctopus cost?
ConvertKit: from $33/mo. EmailOctopus: Starts at free; Pro from $9/mo billed yearly.
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