Ghost vs Kit
Both are Marketing & SEO tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Ghost: Ghost is an open-source publishing platform for creators, with built-in memberships, newsletters, and SEO tools. Pricing: from $18/mo. (data verified June 2026)
Kit: ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators. Pricing: from $33/mo. (data verified June 2026)
Transparency: if you buy through our links we may earn a commission, at no extra cost to you. Rankings cannot be bought. How we rate tools
At a glance
 Ghost |
 Kit ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | from $18/mo | from $33/mo |
| Pricing model | Freemium | Freemium |
| Category | Marketing & SEO | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 8.5 | 8.5 |
| Features depth | 7.5 | 7.5 |
| Value for money | 7.0 | 7.0 |
| Support quality | 6.5 | 7.5 |
| Integrations | 6.0 | 6.5 |
| Scalability | 8.0 | 7.0 |
| Documentation | 7.5 | 8.0 |
| Onboarding speed | 7.0 | 8.5 |
| Overall | 7.3 | 7.6 |
Frequently asked questions
What is Ghost?
Ghost is an open-source publishing platform for creators, with built-in memberships, newsletters, and SEO tools.
What is Kit?
ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
How much do Ghost and Kit cost?
Ghost: from $18/mo. Kit: from $33/mo.
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