Keap vs Wise Agent
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Keap: Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number. Pricing: from $299/mo. (data verified June 2026)
Wise Agent: Wise Agent is an affordable real estate CRM for agents, teams, and brokerages to manage leads, automate follow-up, and streamline transactions. Pricing: from $49/mo. (data verified August 2026)
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At a glance
 Keap ◆ |
 Wise Agent | |
|---|---|---|
| Rating | — | — |
| Pricing | from $299/mo | from $49/mo |
| Pricing model | Custom | — |
| Category | CRM | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 7.0 | 8.0 |
| Features depth | 8.5 | 7.5 |
| Value for money | 6.5 | 8.5 |
| Support quality | 7.5 | 7.0 |
| Integrations | 7.0 | 8.0 |
| Scalability | 6.0 | 7.5 |
| Documentation | 7.0 | 6.5 |
| Onboarding speed | 6.5 | 8.0 |
| Overall | 7.0 | 7.6 |
Frequently asked questions
What is Keap?
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
What is Wise Agent?
Wise Agent is an affordable real estate CRM for agents, teams, and brokerages to manage leads, automate follow-up, and streamline transactions.
How much do Keap and Wise Agent cost?
Keap: from $299/mo. Wise Agent: from $49/mo.
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