Keyword Insights vs Trends by HubSpot
Both are Marketing & SEO tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Keyword Insights: Keyword Insights helps SEO teams turn keyword chaos into topic clusters and ranking-focused content briefs. Pricing: from $58/mo. (data verified July 2026)
Trends by HubSpot: Trends by HubSpot analyzes search, social, and e-commerce data to reveal rising consumer behaviors for marketers and entrepreneurs. Pricing: from $49/mo. (data verified June 2026)
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At a glance
 Keyword Insights ◆ |
 Trends by HubSpot | |
|---|---|---|
| Rating | — | — |
| Pricing | from $58/mo | from $49/mo |
| Pricing model | Subscription | Subscription |
| Category | Marketing & SEO | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 6.5 | 8.0 |
| Features depth | 9.0 | 6.5 |
| Value for money | 7.5 | 7.0 |
| Support quality | 7.0 | 6.0 |
| Integrations | 5.5 | 4.5 |
| Scalability | 8.5 | 7.5 |
| Documentation | 6.0 | 5.5 |
| Onboarding speed | 6.5 | 8.0 |
| Overall | 7.1 | 6.6 |
Frequently asked questions
What is Keyword Insights?
Keyword Insights helps SEO teams turn keyword chaos into topic clusters and ranking-focused content briefs.
What is Trends by HubSpot?
Trends by HubSpot analyzes search, social, and e-commerce data to reveal rising consumer behaviors for marketers and entrepreneurs.
How much do Keyword Insights and Trends by HubSpot cost?
Keyword Insights: from $58/mo. Trends by HubSpot: from $49/mo.
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