Builder.io

What is Builder.io?

Builder.io is a visual CMS and collaborative platform that lets non-developers build and edit pages while generating clean, component-based React code. Unlike traditional drag-and-drop tools, it doesn't lock you into a proprietary framework—you export real code that fits your existing stack.

Who is it for?

Engineering teams who want to give marketing teams visual editing without sacrificing code quality, React developers tired of rebuilding UI components for every page, and enterprises needing a visual CMS that outputs production-grade code. It's not ideal for teams needing a simple landing page builder without developer involvement.

Real use cases

Marketing teams publish campaigns on their timeline with brand and code in sync. Engineers code the hard parts and offload follow-ups. Designers refine layouts in the real product. Teams run A/B tests, personalize content, and commit visual changes to repos via Git integration.

• Visual Page Builder — Drag-and-drop interface that generates real React code in real time
• Component SDKs — Drop-in SDKs for React, Vue, Angular, Svelte, and plain JavaScript
• Content Modeling — Define custom content types and fields, then deliver via API
• Design System Sync — Import your existing Figma components or React component library
• A/B Testing — Run experiments on visual content without developer involvement
• Personalization — Target content by user attributes, location, or behavior
• Git Integration — Visual changes can be committed to your repo as code