Affinity vs Keap
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Affinity: Affinity is an AI-first CRM for private capital firms that captures deal flow from your network and prepares your team to win. Pricing: Custom quote – request a demo. (data verified July 2026)
Keap: Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number. Pricing: from $299/mo. (data verified June 2026)
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At a glance
 Affinity |
 Keap ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | Custom quote – request a demo | from $299/mo |
| Pricing model | Free | Custom |
| Category | CRM | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 6.5 | 7.0 |
| Features depth | 9.0 | 8.5 |
| Value for money | 5.5 | 6.5 |
| Support quality | 7.0 | 7.5 |
| Integrations | 8.5 | 7.0 |
| Scalability | 8.0 | 6.0 |
| Documentation | 6.5 | 7.0 |
| Onboarding speed | 6.0 | 6.5 |
| Overall | 7.1 | 7.0 |
Frequently asked questions
What is Affinity?
Affinity is an AI-first CRM for private capital firms that captures deal flow from your network and prepares your team to win.
What is Keap?
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
How much do Affinity and Keap cost?
Affinity: Custom quote – request a demo. Keap: from $299/mo.
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