Affinity vs Close
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Affinity: Affinity is an AI-first CRM for private capital firms that captures deal flow from your network and prepares your team to win. Pricing: Custom quote – request a demo. (data verified July 2026)
Close: Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction. Pricing: from $19/mo per user. (data verified June 2026)
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At a glance
 Affinity |
 Close ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | Custom quote – request a demo | from $19/mo per user |
| Pricing model | Free | Subscription |
| Category | CRM | |
| Exclusive deal | — | ◆ 30% for the first 3 months with promo code CHLOEPARTNER30 |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 6.5 | 8.5 |
| Features depth | 9.0 | 8.0 |
| Value for money | 5.5 | 7.5 |
| Support quality | 7.0 | 7.0 |
| Integrations | 8.5 | 6.5 |
| Scalability | 8.0 | 7.5 |
| Documentation | 6.5 | 7.0 |
| Onboarding speed | 6.0 | 8.0 |
| Overall | 7.1 | 7.5 |
Frequently asked questions
What is Affinity?
Affinity is an AI-first CRM for private capital firms that captures deal flow from your network and prepares your team to win.
What is Close?
Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction.
How much do Affinity and Close cost?
Affinity: Custom quote – request a demo. Close: from $19/mo per user.
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