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Close vs Insta Hms

Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.

Close: Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction. Pricing: from $19/mo per user. (data verified June 2026)

Insta Hms: Insta Hms is a clinic management software by Practo, trusted by healthcare providers for 15+ years. Pricing: Price on request (free demo). (data verified August 2026)

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At a glance

Close Insta Hms
Rating
Pricingfrom $19/mo per userPrice on request (free demo)
Pricing modelSubscriptionFree
CategoryCRM
Exclusive deal◆ 30% for the first 3 months with promo code CHLOEPARTNER30
Visit website Visit website

Editorial scorecard

Editorial score from our review methodology — not user ratings.

Ease of use 8.5 7.5
Features depth 8.0 8.0
Value for money 7.5 6.5
Support quality 7.0 7.0
Integrations 6.5 8.5
Scalability 7.5 7.0
Documentation 7.0 6.0
Onboarding speed 8.0 8.0
Overall7.57.3

Frequently asked questions

What is Close?

Close is a sales CRM with built-in calling, SMS, email, and an AI sales agent that auto-logs every interaction.

What is Insta Hms?

Insta Hms is a clinic management software by Practo, trusted by healthcare providers for 15+ years.

How much do Close and Insta Hms cost?

Close: from $19/mo per user. Insta Hms: Price on request (free demo).

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