InStream vs Keap
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
InStream: InStream is a free and paid CRM that helps sales teams manage contacts, track leads, and integrate social media. Pricing: from $9/mo per user. (data verified August 2026)
Keap: Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number. Pricing: from $299/mo. (data verified June 2026)
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At a glance
 InStream |
 Keap ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | from $9/mo per user | from $299/mo |
| Pricing model | — | Custom |
| Category | CRM | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 8.5 | 7.0 |
| Features depth | 7.0 | 8.5 |
| Value for money | 8.0 | 6.5 |
| Support quality | 6.5 | 7.5 |
| Integrations | 7.5 | 7.0 |
| Scalability | 6.0 | 6.0 |
| Documentation | 5.5 | 7.0 |
| Onboarding speed | 7.5 | 6.5 |
| Overall | 7.1 | 7.0 |
Frequently asked questions
What is InStream?
InStream is a free and paid CRM that helps sales teams manage contacts, track leads, and integrate social media.
What is Keap?
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
How much do InStream and Keap cost?
InStream: from $9/mo per user. Keap: from $299/mo.
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