Keap vs Pipedrive
Both are CRM tools. Below, the differences that matter: verified pricing, editorial scores and who each one is really for.
Keap: Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number. Pricing: from from $299/mo. (data verified June 2026)
Pipedrive: Pipedrive is a sales CRM from $14.90/mo that automates lead nurturing and follow-ups with AI prompts, trusted by 100,000+ companies. Pricing: from from $14.90/mo. (data verified June 2026)
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At a glance
 Keap ◆ |
 Pipedrive ◆ | |
|---|---|---|
| Rating | — | — |
| Pricing | from $299/mo | from $14.90/mo |
| Pricing model | Custom | Subscription |
| Category | CRM | |
| Visit website → | Visit website → | |
Editorial scorecard
Editorial score from our review methodology — not user ratings.
| Ease of use | 6.5 | 8.5 |
| Features depth | 8.0 | 7.5 |
| Value for money | 6.0 | 8.0 |
| Support quality | 7.0 | 7.0 |
| Integrations | 7.5 | 8.0 |
| Scalability | 5.5 | 7.5 |
| Documentation | 6.5 | 7.0 |
| Onboarding speed | 5.0 | 8.0 |
| Overall | 6.5 | 7.7 |
Frequently asked questions
What is Keap?
Keap is a small-business CRM that automates lead capture, email and text marketing, and follow-ups with a dedicated mobile number.
What is Pipedrive?
Pipedrive is a sales CRM from $14.90/mo that automates lead nurturing and follow-ups with AI prompts, trusted by 100,000+ companies.
How much do Keap and Pipedrive cost?
Keap: from $299/mo. Pipedrive: from $14.90/mo.
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