ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
About Benchmark Email
Benchmark Email strips away the complexity of email marketing. Upload your contacts, pick a template, and send — all in a few clicks. The real-time activity feed shows opens and clicks as they happen, so you can see what's working right away.
What it does
Benchmark is email marketing software that anyone can use to send emails in a jiff, backed by experts who care. It includes a drag-and-drop email builder, sign-up forms, contact management with lists and tags, segmentation, and reporting. Every plan gets access to every feature.
Best for
Small businesses that want to send campaigns without a steep learning curve, freelancers and solopreneurs who need a simple, affordable email tool, and non-technical marketers who prefer drag-and-drop over coding.
Real use cases
Use Benchmark to send monthly newsletters, product updates, event invitations, or automated welcome sequences. Its simple interface and robust reporting make it ideal for teams that need to get emails out fast without sacrificing personalisation or tracking.
Key features
- Email Builder — Drag-and-drop editor to create professional, mobile-first emails with no coding.
- Sign-Up Forms — Design branded forms, then copy-paste to embed on any website.
- Contact Management — Organize subscribers with lists and tags, plus easy CSV import.
- Segmentation & Personalization — Filter contacts and add merge fields for targeted, personalized campaigns.
- Real-Time Activity Feed — Watch opens, clicks, and engagement as they happen.
- Reporting — Performance overviews, email reports, link activity, and engagement timelines.
- Image Library — Access free assets and manage all your visuals in one place.
