ConvertKit (now Kit) is an email-first platform that automates email marketing, newsletter growth, and digital product sales for creators.
Free·from $33/mo
About theMarketer
theMarketer is an email marketing and marketing automation platform designed to help businesses send newsletters, automate campaigns, and grow customer loyalty. It solves the problem of disjointed email tools by offering an intuitive interface, high deliverability, and personalization capabilities—all in one place. Whether you're a startup, a non-e-commerce business, or an established online shop, theMarketer adapts to your needs with scalable plans and features.
What it does
theMarketer lets you create and send email campaigns, set up automated workflows (like welcome series or cart abandonment), and engage customers with popups, embedded forms, SMS, push notifications, and loyalty programs. It also includes RFM analysis to segment your audience based on recency, frequency, and monetary value—helping you target the right message to the right person.
Who it is for
This tool is ideal for small to medium businesses, e-commerce stores, and marketers who need a user-friendly platform with robust automation and personalization. It's also great for agencies or teams that require multi-seat access and responsive support. However, it may not be the best fit for enterprises needing advanced custom reporting or complex integrations; they might prefer more specialized tools.
Real use cases
Use theMarketer to increase email open rates by 28%, grow your active customer base by 35%, or boost email channel sales by 128%—as reported by a marketing director. E-commerce stores can automate cart abandonment emails, while non-profits can send personalized newsletters and loyalty program updates. The platform's A/B testing and scheduling tools help optimize send times for maximum impact.
Key features
- Email Campaigns — Create and send unlimited campaigns with a drag-and-drop editor and tested deliverability.
- Marketing Automation — Automate welcome series, cart abandonment, and more to nurture leads on autopilot.
- Popups & Embedded Forms — Grow your list with customizable opt-in forms and exit-intent popups.
- Loyalty Program — Build customer retention with a built-in loyalty and referral program.
- RFM Analysis — Segment customers by recency, frequency, and monetary value for smarter targeting.
- Personalized Recommendations — Show dynamic product recommendations based on user behavior.
- Multi-Channel Messaging — Engage via SMS and push notifications in addition to email.
