How much does User cost?

User's pricing starts at €15 per month for the Essential plan (rapidmail Essential). Marketing Automation Suite is €199/month, and Customer Engagement Platform is €499/month. A pay-as-you-go option costs €20 per single campaign. All plans offer a free trial.

User does not offer a permanent free plan, but it does provide a free trial on all subscription plans, letting you test features before committing.

What is User best for?

User is best for growing marketing teams that need an all-in-one platform for email, SMS, WhatsApp, and web push campaigns, along with automation and AI-powered personalization. It's particularly strong for e-commerce and mid-sized businesses.

What are the top alternatives to User?

Alternatives include Mailchimp, Klaviyo, HubSpot Marketing Hub, and Brevo. Users often choose User for its 25-year track record and combined simplicity with advanced automation.

Does User support WhatsApp integration?

Yes, User includes WhatsApp messaging in its Campaigns plan and above, with up to 2,000 messages per month in the Marketing Automation Suite.

User

Marketing & SEO from €15/mo

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User (Marketing & SEO): User helps marketers send newsletters, automate journeys, and engage customers across channels, starting at €15/mo. Pricing: from €15/mo. (data verified August 2026)

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About User

What is User?

User (formerly Positive User) is a marketing automation and customer engagement platform that combines email marketing, SMS, WhatsApp, web push, and mobile wallet messaging into one tool. It helps businesses from first newsletter to complex customer journeys, all powered by AI.

Who is it for?

Built for marketing teams at small and growing companies, User suits those who need an all-in-one solution without juggling multiple tools. It's ideal for e-commerce brands, SaaS companies, and agencies that want to automate campaigns, personalize experiences, and manage contacts at scale. It may be overkill for individuals who only need basic email blasts.

Real use cases

Retailers can create abandoned-cart automations via email and SMS. Marketers can grow lists with pop-ups and forms, then nurture leads with AI-powered workflows. Sales teams can sync Facebook Lead Ads to CRM, and event managers can drive webinar attendance with targeted campaigns across channels.

Key features

Drag-and-drop email builder — Create responsive newsletters in minutes without code.
Audience management — Store, filter, and segment contacts in a unified database.
Lead capture forms — Turn website visitors into subscribers with sign-up forms and pop-ups.
Omnichannel messaging — Reach customers via SMS, WhatsApp, Web Push, and mobile wallet.
Journey orchestration — Build workflows that automate personalized engagement 24/7.
AI assistants — Use AI for content creation, design, onboarding, and real-time personalization.

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